The Days of Trendlessness
These pictures were taken almost a year ago and with a charitable outlook, you could still use them to illustrate a fresh piece of writing on current trends (which I am, sort of, doing). The colour story is certainly up to date: there are massive amounts of lilac, brown and yellow around at them moment, although the latter should be slightly mellower than the colour of my Bottega mules.
The fashion-industrial complex is doing its best to convince us that short-term trends are still essential, but I’m not sure they are entirely succeeding. I have felt for a while now that the turnover of trends is getting slower, that a significant amount of them stick around for many, many seasons. Leather – both real and fake – is one of these megatrends and while I think we are past peak leather by now, I fully expect it to hang around for a few more years.
I am using leather as an example, because this is what I happen to wear in the pictures. It could just as well have been a slouchy knit or an oversized blazer or a crop top or the big sleeve – these hardly register as trends any more, they are simply the new normal. The exact shape of course varies slightly from season to season, but the basic form, the idea remains. There has also been a seismic shift away from skinny jeans: something that’s been going on for a long time, but is now, famously, epitomised in the millennials vs gen-Z face-off. Again, this does not feel like a fleeting trend, but a broader change in sensibility.
Far be it from me to tell anyone not to wear skinny jeans (I own and constantly wear a pair from Guess, of all brands, so I really am not pointing fingers), but if your goal happens to be to look current, pretty much any shape is better than skinny. Long and straight styles are having a major moment, as are flares/bootcut and relaxed tapered jeans, which I think of as an easier version of mom-jeans. I recently heard a youtuber I otherwise really like complain about the unflatteringness of mom-jeans and hence, the utter pointlessness of them. But she forgets, as people often do, that there are many other reasons for going for a certain aesthetic, beyond what looks most flattering on you. Often, these are the best reasons to wear something.
The overall big shift is, of course, the shift towards the Big Chill. I truly wonder if heels are ever going to recover from this. They probably shouldn’t. I find it difficult to believe that women will abandon their flat sandals and sneakers and willingly torture themselves again. I have loved high heels all my life, but these days wear them exclusively in the office and at parties, which means that currently I’m not really wearing them at all. Similarly, I strongly feel the comfort factor in clothing is here to say. It doesn’t mean people will wear their home office tracksuits to their face-to-face meetings (well, some people probably will), but the reluctance to go back to confining clothing will have serious impact.
I am not saying trends are dead, even when thinking of trends in traditional terms – short-lived, disposable, perhaps a bit silly. Last summer, there were the gold link jewellery and padded muscle tees (both still acceptable this year, in mu view), now it’s the return of the corset and the ubiquitous ‘flossing’. As long as humans are humans, I believe there will be an element of that – the inexplicable, sudden desire to wear exactly that thing that screems of now.
It is also dangerous to project your own mood to everybody else. The fact that I, personally, seem to be craving less trends does of course not mean everybody else agrees. There might be many people out there who cannot wait to buy the latest fashions and wear something new every day. (While I do miss dressing up, I don’t necessarily miss buying as many clothes as I used to nor the daily pressure of looking polished.)
I do not speak entirely without broader evidence base, however. I follow a number of fashion outlets and style influencers and especially with the latter, trends have become a dirty word. There is a strong emphasis on sustainability/investment/neutrals. In my view, it often results in a realtively boring, samey style, but I approve of the sentiment.
These tend to be the slightly older (in this context, older means anything over 25 or so) influencers. One would expect the younger ones to be, undestandably, more trend-led, but I also find that the TikTok crowd often has a strong focus on aethetics rather than trends. I have to admit with embarrassement that I only discovered dark academia less than a year ago (if you haven’t yet, search for #darkacademia and #cottagecore hashtags on the social platform of your choice), but I am a big fan of this approach.
It is less restrictive and less inherently ridiculous than trends, but gives one an aesthetic home and some broad guidance – something that many of us want, especially as 15-year olds. I can say with confidence that if dark academia had been around in 1995, I would have been an instant convert. I would still be all over it today, if emulating a univeristy student wouldn’t be one of the easiest ways for a 41-year old woman to look pathetic. Still, if I took the ‘English aritocracy’-adjacent route and just absolutely avoided Mary Janes…
Anyway. This has been a rambly post even by my standards and I could, easily, be wrong about all of it. Perhaps the fashion industry will return to the exact same place it left off when the pandemic arrived. Perhaps I will be prancing about in high heels in no time, switching from one trend to another on a daily basis. If that’s the case, I will be sure to let you know.
Images Laura Nestor, MUAH Lembe Lemmiksoo. Silk shirt by & Other Stories, faux leather shorts by Zara, shoes by Bottega Veneta.
I agree that in some sense fashion has become more relaxed. Funnily I (Millennial) am wearing Zara’s version of mom jeans for the first time today and I love those (of course those are a bit styled so there is no striking resemblance to the original, ugly 90s mom jeans). But I was wondering what are your thoughts on Vogue and the fashion landscape (large fashion media outlets) in general? When I was in my teens in early 2000s, one of my favourite pastimes was reading British Vogue in the local library. Those were magical and sophisticated and I learned so much from those – even the paper it was printed on seemed to smell of England (although I had never been to England and I am not fully able to explain what I meant by that I distinctly remember the feeling that made me happy). Of course fashion is also about different styles and different people but plain tackiness was never praised in Vogue then. Never. It was also the time when “Best dressed” and “Worst dressed” list were compiled (not by Vogue though). Now it is impossible to read Vogue – it seems that everything goes these days, everything from any fashion house is automatically high fashion as if there are no standards we should use to valuate a creation. In addition to that we are living in a society which praises every item a celebrity wears. Vogue praises celebrities with the tackiest fashion sense ever (Cardi B for example). I am not saying she is not entitled to dress as she pleases but there is no way that those outfits would have been praised in the past. But now the “worst dressed” list has turned into “best dressed”. In addition to that Vogue (and other large fashion media outlets) praise models who have the most ridiculous fashion sense – for example Bella Hadid whose only criteria (or I presume, her stylist’s) seems to be whether it’s 6 times-bigger men’s clothing (and not just any men’s clothing but a taxi driver from the 90s) and something ugly from 90s and early 2000s (and more than often insanely revealing). There is no fashion statement or personal style statement behind those outfits as those are so contrived, construed to be “original” – yet those are hailed as something extraordinary. If everything is fashionable then in the end nothing is – and this seems to be exactly where we have arrived. Am I the only one who is really bothered by that? The culture of celebrity worshipping seems to have seriously affected the fashion world (and the aesthetics (or the lack thereof) of the Gen Z) and not in a good way. Claire Waight Keller leaving Givenchy and the new direction the brand has taken are an excellent example of how a fashion house has lost its way. Why wipe the Instagram clean of the creations of Ms Keller and use certain celebrities (Kylie Jenner, Kendall Jenner) in its campaigns who know nothing about fashion in its real sense of the word?
Thank you for this thoughtful comment, Maree, and apologies it has taken me ages to reply – I haven’t logged into the system the entire summer. I was just thinking about this ‘trendlessness’ recently and reflecting that my post was probably too one-sided. Because I simply don’t follow the microtrends of TikTok and the celebrity-induced sellouts, they don’t feel entirely real to me. But obviously thre are millions of people shopping on Shein on a weekly basis. So while what I said in my piece is certainly true for certain demographics, it’s not nevessarily a true picture of the fashion world as a whole.
Coming to your question about Vogue and the fashion establishment, if you will, I’m rather conflicted. I mean, I adored that world when I was 15, 20, 25, but let’s be honest, a lot of it was oppressive, misogynistic, elitist bullshit. The lack of any colour but white on the cover of the British Vogue (my big favourite as well) was absolutely disgraceful, and I’m really ashamed myself that it took me so long to realise this. Ditto the fetishisation of one bodytype – I have no problem with slim teenagers, they are beautiful, but if that’s the only thing on offer, then no, thanks. I used to also be very disdainful of everything tacky, until it dawned on me that taste in that context is just classism in disguise. I bought into it partly because I could dress ‘elegantly’, ‘tastefully’, and as a poor Eastern-European girl, this gave me some cultural capital that I badly needed in a newly open world (the same with my knowledge of the literary classics, of course…). So from that point of view, I very much support everything that Enninful is doing at Vogue and the general decline and fall of the gatekeepers.
Wheather the current most popular aesthetic is something I personally prefer is a different matter, but it doesn’t really bother me much. Overall, I think there is more stylistic diversity and I love that: you can find mature influencers, disabled influencers, teenage dark academia influencers to follow, something that was impossible during the dictatorship of the big brands and a few fashion magazines. Yes, I do roll my eyes at the Kardashians* (only in private!), but perhaps I’ve grown up – I mostly just don’t care and don’t want to dictate to other women what they should do or judge them. I feel confident in my own style, so I don’t need some sort of artificial hierarchy to confirm that it’s acceptable (although I’m not sure if I would feel the same if I didn’t receive constant validation in this regard). Surely some part of this fascination I had with high fashion when I was younger was exactly that I was young and impressionable and it all seemed so gorgeous and glamorous and unattainable. Now that it’s at least to some extent accessible to me, I realise these are just dresses. I do feel regret when a house I like takes what I think is a ‘wrong turn’ or things that I think deserve attention don’t get any. But mostly I just want all of them to clean up their act environmentally and my own ruminations on style have turned rather introspective.
*I have a lot of respect for the hip-hop ladies, though. Most of their style would just look ridiculous on me: not because the style itself is ridiculous, but because I would not be able to own it the way I own an over-the-top evening gown. It’s just not authentically my thing, although I do occasionally steal elements I think I can get away with:)
Avoiding big important meaty issues, I think one big change for the worse in fashion magazines is the shift away from editorial fashion. Once upon a time, clothes in Vogue were artistic and had very precise perspective, you know the type that “visionary” people conceptualized, etc. Jackets that alluded to one fashion period but executed with the sensibility of another but done in the colors of some art movement all while expressing the designer’s emotions. And then the styling was also equally elevated and sumptuous, with so many elements that as compositions, fashion magazine shoot styling could have had rivaled some of the great old Flemish biblical paintings in the amount of detail. One could argue that fashion magazine content is more accessible, democratic and practical, or maybe because I am older and see things without excitement anymore, or maybe it was all just bluster and hot air but I really do feel strongly that the artistic element in the top tier fashion magazines has been watered down. (And in part replaced with the cult of celebrity, as Meree bemoans.)
I would tend to agree with this. I understand partly it’s a question of budget, these lavish shoots of the 90s or even early 00s just aren’t accepted/possible any more. What I mind the most though is the over-reliance of shooting top-to-toe one designer looks. I find it extremely uncreative and also entirely redundant in a world where I can watch all the shows myself online.
I wish you are doing well. I miss you ☺️
I am sorry! I am back!
🥳