Russia
TagOn Perfume and Politics
Yesterday, my good friend and perfume expert Victoria Belim called out the fragrance brand Les Indemodables for how they use the concept of ‘legendary Russian leather’ in the marketing of their latest scent Vanille Havane ‘Cuir des Abysses’. She pointed out to the company that romanticising the Russian Empire is perhaps not what we should be engaging in right now. Disappointingly, but predictably, the brand replied that this is just a reference to a specific tanning technique (more on this later) and asked whether we should now all stop reading Dostoyevsky. When Victoria shared her thoughts and the brand’s reaction, I went to their Instagram feed and asked them to reconsider the use of the concept – in what I though was a reasonably respectful manner.