Parfums de Nicolaï
TagThe Scents of This (2026) Summer
My enthusiasm for perfume goes up and down. I discovered the world of niche fragrances almost 20 years ago and was in a full obsession mode for years. Since then, I have calmed down and there are periods where I buy hardly any scents at all (at least by my own definition, I guess most people would still consider it too much). And then there are times when the old flame flares again and I think about perfume an inordinate amount. This summer has been one of those times.
Parfums de Nicolaï: The Most Underrated Fragrance Brand in the World?
Perfume business is a weird business. It seems so simple: obviously, people would just buy perfumes that smell the best to them, right? In reality, the whole thing is so heavily influenced by hard-core marketing, prestige, status, group-think and aesthetic c..